About

MY SHORT HISTORY

HOW I'VE STARTED MY JOURNEY AS A VIRTUAL ASSISTANT

Hello! I’m Roseanne, welcome to my profile. With over a decade of experience in bookkeeping and accounting, combined with six years in digital marketing and virtual assistance, I am passionate about empowering coaches, digital entrepreneurs, and business owners to achieve their goals. My mission is to provide you with the support you need to focus on what you do best while I handle the rest.

MY JOURNEY

My journey began in the world of finance, where I honed my skills in bookkeeping and accounting. I quickly realized that my true passion lies in helping others succeed. This led me to expand my expertise into virtual assistance and digital marketing, where I discovered the profound impact that organized operations and strategic support can have on a business's growth.

What Drives Me

I believe that every entrepreneur has a unique vision, and my goal is to help bring that vision to life. I thrive on challenges and love finding creative solutions to complex problems. Whether it's managing schedules, streamlining processes, or enhancing online presence, I take pride in being the reliable partner you can count on.

CAREER HIGHLIGHTS

Virtual Assistant - Marketing Support

Oct 8 2025–Present

Content Management: Update and maintain blog content across company website and marketing channels

Content Publishing: Upload and schedule content to WordPress site, LinkedIn Pulse, and other social media profiles

SEO Testing Support: Assist with conducting SEO experiments, A/B tests, and performance monitoring

Data Entry & Management: Handle manual data entry tasks, maintain databases, and organize marketing information

Administrative Support: Provide general assistance to SEO Manager, Head of Content, and broader marketing team

VIRTUAL ASSISTANT

June 2025 - September 2025

Update key metadata (such as page titles and headings) on a selection of core landing pages to better align with targeted keywords and improve organic search performance.
Refresh publish dates and update title years on a set of blog posts to ensure content appears current and relevant, supporting higher click-through rates.
Improve the readability of existing content by adding line breaks and formatting enhancements, aiming to increase user engagement and conversion rates.
Launch several new landing or blog pages, ensuring each is fully optimised with essential on-page and technical SEO elements for maximum visibility and performance.
This scope covers general content and SEO improvements using HubSpot CMS, focusing on both existing and new web assets.

ADMIN ASSISTANT

Aug 2020–Present

I’m delighted to share a bit about my journey at Blue Sky Digital Marketing, where I’ve served as a dedicated Virtual Assistant since 2019. My primary focus has been on supporting various digital marketing endeavors, particularly in the realms of search engine optimization (SEO) and content management.

In my role, I’ve actively engaged in tasks ranging from off-page and on-page SEO strategies to forum marketing and content optimization. These efforts have been instrumental in enhancing our online visibility and fostering meaningful connections within our target audiences.

Moreover, I’ve been deeply involved in website creation and content management, leveraging my expertise within the WordPress framework to ensure our platforms are both aesthetically pleasing and functionally robust.

As I reflect on my time at Blue Sky Digital Marketing, I’m grateful for the opportunities I’ve had to contribute to our collective success. I’m committed to delivering high-quality results and am eager to continue supporting our team’s objectives.

EXECUTIVE ASSISTANT

Dec 2021–Mar 2025

Accounting Assistant

Enter financial transactions into the accounting system. Ensure accuracy and completeness of data.
Review and process incoming invoices. Match invoices with purchase orders and receipts.
Process monthly expense reports.
Reconcile monthly bank statements. Investigate and resolve any discrepancies.
Assist in the preparation of financial reports. Generate ad-hoc financial reports as requested.
Manage accounts payable and Monitor accounts receivable and follow up on payments.

Data/File Management

Identify critical data elements related to customers, products.
Classify data into categories based on sensitivity, importance, and access levels.
Manage Close CRM
Implement data validation checks and cleansing -processes.
Implement data integration solutions to streamline data flow across different systems. Ensure real-time or near-real-time data synchronization.
Develop a backup and recovery plan to prevent data loss. Regularly test and update the backup procedures.

Social Media Management

Manage YouTube platform & Other Social Media Platform
Utilize social media management tools to schedule posts across various
Create and manage paid advertising campaigns on social media platforms. Monitor budget, targeting, and ad performance.
Update and optimize social media profiles

Administrative Assistant

Strong communication skills, ability to assist clients
Excellent organizational and administrative skills, strong communication and multitasking abilities
Schedule and coordinate appointments, meetings, and conference calls. Manage and update the executive’s calendar with accuracy.
Monitor and respond to emails promptly. Organize and prioritize emails, flagging urgent messages.

Basic Website Management

Proficiency in Kajabi & Squarespace.
Review and update product/service information, blog posts, and other relevant content.

Email and Community Management

Organize incoming emails with appropriate labels and categories.
Respond promptly and professionally to client inquiries.
Monitor and manage online communities on platforms like Discord, Slack, and Skool.
Address client inquiries and resolve issues courteously.

VIRTUAL ASSISTANT

Mar 2024–May 2024

Creation of localised SEO landing pages
Using the Contentful CMS, create new local pages based on target keywords that SEO will brief her on. This involved duplicating existing localized page templates and modules, then using basic SEO principles to optimise for the specific keyword phrase.
Creation of internal links to the newly created pages
Submitting newly created pages to Google for indexation purposes.
Creating internal links to the newly created pages, from other areas on the website, including the blog and locations hub.
Improvement of the location’s hub

WEBSITE MANAGER

Dec 2020 – Aug 2023

On-Page and Off-Page SEO
WordPress posting of articles, simple formatting
Pinterest posting
Basic editing of photos using an online editor like Pixlr and Canva (to add simple texts for blog post featured images)

ADMIN VA FULL-TIME

Oct 2019 – Feb 2022

Liaise and manage a range of phone messages and administration of queries and information from customers and internal team
Receive and handle customer calls and follow up via phone or email then documenting within CRM
Provide a high level of service to key internal and external parties
Assist with audits of client documentation, filling forms, and following checklists when undertaking admin tasks.
Create checklists for new processes being developed
Email management
Understand filing system and database management for online documents using Sharepoint
Lead Generations
Linkedin Marketing
Facebook Management
Bookkeeping Task

CONTENT CREATOR/SOCIAL MEDIA MANAGER

Jul 2022- Dec 2022

Creating, curating, and publishing high-quality, engaging, and relevant content on various social media platforms, such as Facebook, Instagram, and YouTube
Conducting research on industry trends, best practices, and target audience preferences to inform content creation
Collaborating with other team members
Editing, proofreading, and optimizing content for search engine optimization (SEO)
Managing and maintaining the company’s content calendar and ensuring timely publication and distribution of content.
Monitoring and analyzing content performance metrics, including traffic, engagement, and conversion rates, and adjusting the content strategy accordingly
Providing thought leadership on social media marketing and sharing knowledge and best practices with other team members.
Managing Shopify

SOCIAL MEDIA MANAGER| BILLER

Nov 2020 – Dec 2020

Provide customer service and administrative support to clients from different parts of the Bahamas
Expert in Date Entry Web research and other related jobs.
Managing the Emails
Assisted clients with reports and making accounts in different platforms for business.
Helping clients in managing Social Media Accounts.(FB, Instagram,)

ASSOCIATE ACCOUNTANT

SEPT 2018 – SEPT 2019

Manage payroll accounts of business clients.
Prepare manual tax work papers to support Australian tax
accountant.
Management of ATO and ASIC related correspondence on behalf of the company/client.
Conduct research and provide updates to client's vis-a-vis new tax legislation.
Other related or ad hoc tasks may be assigned from time to time by the client.
Complete project as requested by the company/client.

ACCOUNTING ASSISTANT: SALES/BOOKKEEPER/HANJIN BILLER

OCT 2014 – SEPT 2018 | NOV 2012 -MAY 2013

Coordinates with revenue centers the submission of charge slips on a daily basis.
Audits and reviews sales reports made by the revenue centers including room and board monthly.
Daily filing of accounting copy and voided charge slips. It must be complete in series and voided charge slips must be accompanied by appropriate attachments.
Making and submission of final sales reports to the Accounting Manager.
Reviews and prepares attachments for any Patient with a Blood Bank Refund.
Provides quarterly sales report of Laboratory Department with associated discount deductions for Pathologists Fee.
Collates all Journal Entries
Summarize and post entries in the books of accounts.
Monitors proper filing of accounting documents.
Responsible for issuance of charge slips per requisition of different departments.
Receives charge slips and referral slips from hmo staff.
Prepare Statement of Account, Real-time schedule of outstanding receivables, and aging of receivables.
Keeps files of Client Documents.